This is Social Commerce: How Your Business Needs to Change to Sell to the Digital Generation
- US $20.95
- Click here to buy the book
- Published: December 2011
- ISBN: 9780857082411
- Format: Paperback
- Extent: 186
product description
The first book to market on the hottest topic on the web
Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success.
Includes:
- Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook
- Building a loyal community who will keep coming back and buying from you
- How to offer superb customer service to your social media consumers
- Developing new product especially for this new environment
- Measuring your ROI
articles
Crowd funding and social sourcing: the options
- Guy Clapperton
Social media expert Guy Clapperton, author of This Is Social Media and This Is Social Commerce, explores the new world of crowd funding. The question on a load of small business’ minds is: where can we get funding with the banks not offering any credit any more? Will social media help, they ask – and the answer, believe it or not, is that it’s already helping a load of people. New shareholders This works more or less in two ways – or two ways I’ve...
