Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
- US $19.95
- Click here to buy the book
- Published: September 2007
- ISBN: 9781841127699
- Format: Paperback
- Extent: 162
product description
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
endorsement
"Passes on his wisdom in the style of a story, giving tips on creating a successful brand along the way." (Artisan, September 2007)
"A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)
