Customer Genius

• Peter Fisk
• US $24.95
• Click here to buy the book
• Published: March 2009
• ISBN: 978-1-84112-788-0
• Format: Hardcover
• Extent: 406

product description

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?

10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?

video

From advice for small businesses on sustaining long-term growth, to case studies in successful branding, Peter Fisk's Genius books present winning strategies for today's business leaders looking to gain a competitive edge in the new business environment.