How to be a Social Entrepreneur

published 2010-08-26 14:05:52.0

By Robert Ashton
Published by Capstone, November 2010
ISBN: 9780857080608, Paperback Original, £14.99

Wouldn’t it be great if you could change the world? As a social entrepreneur, you can get out there and actually do it by building a business that makes a difference.
Social enterprise has been booming over the past few years, with 35% of people involved in start-ups now being social entrepreneurs. In the wake of the financial crisis, when many traditional business models have come under negative scrutiny, its appeal seems to have grown with over 50% of social enterprises experiencing an increase in turnover.

Running a business with social goals, and investing the money you make back into your community is one of the most rewarding things you could possibly do, but the social entrepreneur does face some pretty unique challenges.

Packed with wisdom from real experience, practical advice and case studies of people who’ve really done it, How to be a Social Entrepreneur provides information and inspiration that no social entrepreneur will be able to do without.

How to be a Social Entrepreneur will help you:

Define what you want to do and why you want to do it
Find the right kind of funding
Build a brand that makes you unique
Find a team as motivated and inspired as you are
Measure the impact you’re having

About the Author
Robert Ashton is a consultant, speaker and highly respected business author with a national reputation as a small business troubleshooter. In recent years he has also become an active and outspoken supporter of the social enterprise movement. He set up his own marketing services agency in 1990, and ran that for thirteen years, before selling out in 2003. Following this, Richard now runs his current company Turnpike Farm, which helps small businesses with PR. He also does a great deal of community work, working as a trustee of the Norfolk Community Foundation, and acting as a mentor and adviser to Business Link.