Peter Fisk
Peter Fisk is a strategist and marketer who has worked with and consulted for some of the worlds leading brands. He formerly led the marketing team at PA Consulting Group.
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Peter Fisk, author of the Genius series, gives you the inside track on getting through the downturn and emerging stronger on the other side
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Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?
Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.
Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.
Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?
10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?
A more inspired approach to business growth
Business Genius helps you drive more profitable, sustainable growth in today’s crowded and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance.
From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of Proctor & Gamble and the phenomenon of Umpqua Bank – the book captures the best insights from around the world, and a new agenda for today’s business.
Seeing things differently is the foundation of genius. Business Genius will help you explore the best opportunities in established and emerging markets, to innovate concepts and markets rather than just developing products, and to make change happen that energises your people and engages your customers. Most importantly, it will help you turn your ideas into practical action and profitable impact.
Genius = intelligence + imagination = extraordinary results
Inspired by the secrets of market leaders around the world: Apple, Bang & Olufsen, FC Barcelona, Berkshire Hathaway, Chupa Chups, Cirque du Soleil, Disney, FedEx, Ferrari, GE, Green & Blacks, Gucci, Haier, Li & Fung, 3M, Marks & Spencer, Natura, Net a Porter, News Corporation, Nike, Porsche, Second Life, Shanghai Tang, Stella Artois, Tate Modern, Tchibo, Zara…and more.
Peter Fisk is a highly experienced business strategist, advisor to business leaders worldwide, an inspirational speaker and a business entrepreneur. He is author of the bestselling Marketing Genius, also available from Capstone.
Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and weaknesses.
The Complete CEO combines invaluable insights from some of the most successful CEOs in North America and Northern Europe along with the authors’ extensive knowledge and experience to create a complete programme for you and your business to achieve peak corporate and individual performance. The Complete CEO distils learning built up over the last ten years from 1000 leaders of the world’s largest quoted companies. By comparing the ways these leaders ran their businesses with their long-term performance, you will be able to see what works in practice and how to make it work for you.
The Complete CEO is not a conventional business book and recognises there are no shortcuts to greatness. Even great CEOs have important areas of relative weakness. The tailored model of high performance presented in this book will be of enormous value to anyone who aspires to be a high-performing CEO.
“The Complete CEO is an excellent handbook for any manager or leader. I keep it within reach.”
—Mervyn Davies. CEO Standard Chartered Bank Plc
“This book is helpful to any CEO, or indeed any business manager, who wants to deliver sustained high performance.”
—Jim Nicol, CEO Tomkins Plc
“As CEO of a newly floated business, I have found The Complete CEO to give extremely helpful focus, as well as practical tools.”
—Heikki Sirviö, CEO Kemira Growhow
“The Complete CEO is a fascinating book. While it won’t turn the average CEO into Warren Buffett, it does contain a wealth of uncommon, common sense wisdom, which will take him or her a number of steps in his direction.”
—James O’Loughlin, Author, The Real Warren Buffett
“The ultimate test of a CEO is value creation. Yet few are prepared for the task. This book will be of practical help to anyone who seriously takes up this challenge.”
—Sir Brian Pitman, Former CEO And Chairman Of Lloyds TSB
“I believe that the High Performance Model described in this book will be of value to any business leader – but especially to one new in post, or one who has good reason to introduce change.”
—Sten Scheibye, CEO Coloplast
“The High Performance Model at the core of the book, moves from a clear and insightful discussion of what drives the creation and maintenance of a winning business model into a decomposition of the role of the CEO. The authors have worked with a number of highly successful CEOs and former CEOs to understand the essence of their success, and the actions they have taken day-to-day to drive it; and the result is a practical, easy-to-understand guide.”
—From The Foreword By Ben Verwaayen, CEO BT Plc
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management.
"Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers."
—Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management
"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."
—Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks
"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it."
—Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells
"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."
—Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans
"Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success"
—Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands
"Marketing Genius offers marketers 99% inspiration for only 1% perspiration."
—Hugh Burkitt, CEO, The Marketing Society
